Maja Säfström has been sharing her illustrations with the world for years, and people can’t get enough of her playful and delightful style. The talented artist from Sweden became a true sensation thanks to her relatable illustrations that aren’t shying away from keeping it 100% real.
Säfström is an illustrator and author based in Stockholm, Sweden, who enjoyed expressing herself creatively from a young age. She decided to pursue her passion for drawing by studying architecture but never felt comfortable enough in this arena until she started experimenting with abstract elements.
Säfström eventually made a shift to illustration, and this was the best decision she’s ever made. She used the power of social media to build an impressive following under the moniker @majasbok and published several books of her work, including The Illustrated Compendium of Amazing Animal Facts.
Most of Säfström’s illustrations are inspired by situations she faced in her everyday life, and that’s what makes them so relatable. She enjoys combining text with drawings and using her witty speech bubbles to say it like it is.
Animals take center stage in many of her illustrations, and that’s not a coincidence. She enjoys creating characters with an emotion or expression and keeping them a bit ambivalent so anyone could relate to what they’re saying and going through.
